Jan
2015

Finding a Good Marketing Agency for Your PR and Advertising Needs

In the market place, public relations is often confused with advertising. Although they have some things in common, public relations is about establishing your credibility to the public, it is the finer art of striking a balance between diplomacy and wit, and it’s free unlike advertising where the space for exposure is paid. It is often dismissed as a trivial matter in comparison to the operational aspect of a business, and to some degree, it may not be high on the pecking order of priorities, but it is indispensable because it is an effective leverage in times of a publicity crisis.

advertising agency

Media

The social media has made it possible for netizens to foster love or hate in epic proportions whenever an issue goes viral. Issues need to be addressed – promptly and properly. A strategic silence can be a message in itself.  A full disclosure or a deliberate omission can be an appropriate action when the situation permits. The intricacies of public relations can be complicated but can be thoroughly mastered with time, experience, and research.

In the realm of public relations, experience and good instincts are the best assets of a PR firm. A good feel for the right time, a keen observance of human or market behavior, and the gift of gab separates the good from the exceptionally good firms. In Kansas, if somebody else invented the art of establishing good public relations, ETC Advertising and Promotions has perfected it. They offer maximum exposure, timely service, and over 30 years of experience at a reasonable cost. They believe in the value of relationships with their clients as well as that of the client to theirs, and tailor their services according to the needs of the client. Careful planning and execution makes for better fire prevention than to have to douse it in a crisis.

There have been celebrated cases in politics, entertainment, and sports where a good management of public relations and excellent communications skills would have made a non-issue out of them. The manner of delivering the message has caused more conflict than the message itself.  When it comes to public relations, it is still best to place it in the hands of professionals who have established a trusted name in the industry. Professionals like ETC Advertising and Promotions help businesses establish a credible image to the public, through strategic positioning of the company in its chosen market.

Public relations help forge that connection of trust between an entity and its publics. It can be the deciding point for consumers in their choice of product or service. PR firms help influence the perception of the public towards a particular company by helping them enhance their image to the public through means that do not constitute hard-selling such as strategic partnership with other organizations, the promotion of a good cause, involvement in activities that their market can relate to, among other things. The help companies develop their front-liners to be good ambassadors for the company in their day-to-day dealings, which further strengthens the credibility of the company. Simply put, public relations bridges the gap between a company’s potential and reality in terms of image and credibility.

Jan
2015

Everything You Should Know About Radon and Radon Remediation

Radon is certainly a term that you hear thrown around quite a bit in everyday conversation, but how many of us really know what it is? Due to the context the term is generally used in, it is obvious that this is a harmful substance that needs to be dealt with, but how is it harmful and where does it come from? There are so many commonly asked questions regarding radon mitigation, especially when it comes time to have your home tested because you are getting ready to move. Here are some answers that will help you to better understand the nature of radon around us and the process of removing it from harm’s way.radon remediation

What is radon?

Radon is a radioactive gas that is naturally occurring from the decay of fossils and other elements commonly found in soil. The process that creates this gas is virtually unavoidable, which is why it is so important to be informed on its dangers and know when to get your home tested.

How does radon get inside of homes?

Because radon is a gas, it is able to seep into other materials and become absorbed. The stone foundations many homes and buildings are built on are the most susceptible to radon because it is built into the soil. Radon is not dangerous unless an excessive build up occurs and starts to exist at a toxic level. Cracks in cement foundation can become dangerous, as well as any area of the home that has loose soil present such as garages, unfinished basement areas or crawl spaces storage.

Why is radon dangerous?

This is a gas that is odorless and colorless, so you can literally be living in toxic levels without having any idea whatsoever. This gas, when inhaled in excess can cause cancerous cells in your lungs or severe gastrointestinal problems such as stomach ulcers or severe cancer of the stomach. Radon tends to be equally dangerous to everyone, even those who are fit and healthy naturally.

Is it required to have radon levels tested?

Most states require by law that a home getting ready to go for sale on the market must be tested and pass all official guidelines before someone else can purchase. Most states will not require testing in your home for any other reason, though office buildings generally have more strict testing regulations.

How often should radon be tested for?

You can never really test too frequently for radon levels because it is always occurring. Most people can live safely without being tested for several years, as the toxic levels mostly occur when there is a great deal of radon buildup.

Who can do radon remediation?

Any company that specializes in environmental remediation can most likely test for radon levels in your home. Here in Denver, MTN Inc. can provide anything from radon testing to advanced mitigation systems for your residential or commercial needs. Be sure to speak with a representative regarding an estimate or any other questions and concerns you might have about harmful environmental contaminants.

Jan
2015

CBD Testing is Very Important to the Effectiveness of Medical Marijuana

People who are afflicted with diseases such as multiple sclerosis, HIV/Aids, Parkinson’s, epilepsy and cancer are finding relief with medical marijuana. Medical marijuana growers who grow it for medicinal purposes are finding ways to cross breed plants in order to come up with strengths that are more concentrated with the medicinal part of the plant, CBD, and very little of the THC which is the psychoactive part of the plant. These growers are committed to finding the best strengths for the prospective patients that will take the drug to help cure them or at least control the symptoms of the debilitating effects of the disease that they have. Some people have been on the brink of death others have suffered with terrible pain. Some have suffered with seizures that have interrupted their lives to the point that their life was that of seizures all day long. When you read the stories of others who have suffered with seizures for so many years or have a brain tumor that is creating pain and suffering, or are suffering with the debilitating effects of MS, and have taken the medical marijuana and are no longer suffering, it’s such a blessing in their lives. Even those people who are against marijuana in any form, after reading or listening to the many stories of how lives have changed because of being able to take medical marijuana, have changed their opinions and are coming around to realize how life changing it can be for those who need it.

These growers are committed because they love being able to help others. Some of these growers are practically giving away their products. They are life savers for many people and they are committed to continuing with what they are doing to. They in turn after they come up with the cannabis oil and work with Cannlabs who test their products for different things. Cannlabs is committed to making sure that the formulas are safe and completely free of dangerous chemicals that can enter during the manufacturing process. CBD Test LabOther components can come in through the soil while the plant is growing. This laboratory tests to make sure of the purity of the formula and that different formulas are checked for Cannabis Potency. The potency levels are very important to the safety and effectiveness for each patient. Cannlabs is devoted to being innovative and proactive in staying up with technology. They are dedicated to being lawful and committed to their patients. The laws are in place regarding medical marijuana and this company follows all guidelines and laws to stay in compliance.

CBD testing is important to make sure that the highest amount is in the plant and that the lowest levels of TCH are there through their testing. Those who are in the dilemma of deciding whether to take medical marijuana can read others testimonials and can rest assured that the growers and the testing labs will make sure that the products are pure and the best formula for your particular symptoms.

Jan
2015

Brush and Floss Regularly, and See Your Family Dentist, About Once Every Six Months.

family dentistBecause your mouth is the gateway to your body, for both food and germs alike, it is important to keep it as clean and healthy as possible.  Fortunately, this is a pretty easy task.  All it requires is that you brush and floss regularly and see your family dentist, about once every six months.  No matter how good you are about maintaining good oral hygiene, though, you must keep up with those twice a year dental care checkups, as they are the biggest way in which you are staying on top of your oral health.  Needless to say, it is important to have a dentist that you like and trust, not to mention one that is highly qualified.  If you do not have one, yet, you need to find one.  Willow Creek Dental, in Lone Tree, is one of the best dental care clinics, in the whole Denver region, so start with them, if they are nearby.

It goes without saying that there are multiple reasons why going to the dentist is important, but the first reason that comes to mind, for many, is to look for symptoms of cavities and periodontal disease.  Cavities and periodontal disease are both, ultimately, the result of improper hygiene, in most cases, as they are both caused by a buildup of bacteria, in the mouth.  Cavities affect the teeth, whereas periodontal disease affects the gums, which is one of the biggest reasons their effects are different.  Cavities, because they only deteriorate individual teeth, can be truly devastating, to the teeth, upon which they are located.  That being said, they are generally confined, to those teeth, for at least a few months, as it takes time for the to spread from one tooth to another.  Periodontal disease can be more problematic because it does not stay confined to one small portion of your gums, and it often affects the entirety of the gum tissue.  One other difference between the two is the fact that cavities are generally observed, by your dentist, while periodontal disease can be noticed, on your own.  If you have red, puffy gums, which bleed frequently, there is a strong chance that you are suffering from periodontal disease and should seek dental care, for it.

In addition to the presence of bacteria, your teeth can be affected by other factors, such as their own alignment.  Tooth alignment is something that many of us have struggled with, but it is also a problem that can usually be remedied, with little trouble.  For treatment of tooth misalignment, you must go to a cosmetic dentist, which is a dental care professional that specializes in tooth alignment and placement issues.  There are a couple of different common treatment options, which he or she will offer, to you, and each is with its own set of downsides and advantages.  Braces are certainly one of the most tried and true, but they are also quite uncomfortable and can be unsightly.  For those looking for a more discreet treatment, Invisalign may be the better choice.

Jan
2015

Important features of storage units

Storage units are the best places where you can store your products when you don’t have space in your home. Based on unlimited features, many people get benefits from the self storage services. These benefits are as under:

Value of the money: These storage rentals provide you the value of the money you use in storing the products. The amount of money you need to spend depends upon the level of services you avail. Some people don’t spend their money in saving their products and waste the useful products. Such people spend more money in purchasing the same product again in the time of need. So, it is advised that they should not waste their products, but they should save it in the storage units and get it back in the time of need.

Security and safety: The storage rental service providers ensure that the products of the customers are secured. They focus on the security of the products and even they also get their service insured by the insurance companies so that they can get compensation in the time of needs.

Availability of the space: The storage units make the space available to the people who felt difficulty in securing the products at their own home due to lack of space. No matter, the type of product you want to save, the service providers provide full support and service to the customer’s products.

Availability: Some storage units provide 24 hour services to the customers. These services are usually provided to the customers that place their expensive products in the storage units like jewelry and security bonds. No doubt, you can place these products in the banks, but when you place these products in storage units, you can get them back anytime you want.

Temperature service: The amazing services provided by the storage units are the temperature stability. There are some essential products that need special temperature for storage. Storage units can provide temperature according to the customer’s products. Such services require high prices, but the customers who want this service can pay a little bit high price for it.

Multiple products storage: The storage units help the people to store multiple products like furniture, eatables, electronics, medicines, automobiles and many other things. The terms and conditions of storing these products are different because of their requirements but they can be stored with full security.

Services provided by the storage rental staff: The services provided by the storage rental staff include the packing of the products in a unique way, getting the payment, making a bill and getting the signed agreement. You just need to take your product to the storage units. They will clean your product and pack it properly. Before storing the product they will mention the name of the product, owner and the expiry date on the product so that they can easily get it back without disturbing other products.

So, the storage rental services are really very helpful for the people who are worried about the space to store important things.

 

Jan
2015

The Many Methods of Radon Mitigation

Radon is a harmful gas that is naturally occurring in soil. Unfortunately this is something that is virtually unavoidable due to the natural process beyond our control. Fortunately however, there are steps that can be taken to deal with such a toxic gas as it begins to build up in residential and commercial structures. Here is a brief overview of all the methods used nowadays for radon reduction.radon abatement

Active Soil Depressurization

This is a process in which a device is placed within the soil surrounding the cement or stone foundations beneath any building. This particular device is designed to condition the soil to a point that the naturally occurring production of radon gas is lessened. The decomposing of uranium within the soil creates radon gas. It is not toxic unless the gas begins to build up over time, which usually happens within the porous foundation below any man-made structure. By depressurizing the soil around a foundation, the uranium will decompose at a much slower rate, causing less and less radon gas over time. This process is never permanent, however. Soil depressurization devices need to be replaced after a certain period of time and should be done so using the help of a professional.

Mechanical Ventilation

This is a radon remediation technique that involves the overall air quality indoors. Because radon gas is naturally excreted from the soil, it travels into a structure through cracks and porous foundation material. Mechanical ventilation simply guides the radon to escape through the top of the building structure without settling in any harmful places. By allowing the radon to easily move out of harm’s way, the overall air quality within your home or office is now safe to breathe.

Prevention

There are several other systems that can be put into place by professionals in order to prevent the buildup of radon gas over time. This of course, does not completely remove the risk of any kind of radon contamination, but it effectively diverts the process for a longer period of time. Contact your local remediation company to see what preventative measures can be taken to avoid the risks of radon.

Soil Extraction

This is another common method of radon mitigation. Especially surrounding homes or buildings that have been around for a long time, soil in the area can have dangerously high levels of radon gas. In these cases, the safest bet might be to simply get rid of as much soil as possible and replace it with new soil.

Foundation Replacement

Though this is not a very common method of radon reduction due to expense and hassle, the old foundation of a building can be replaced with newer material that will not absorb as much of the toxic gas. This is usually only seen when people choose to renovate old building structures from the ground up to avoid any extra costs that are involved in this type of process.

S.W.A.T. is a company that not only specializes in all sorts of radon reduction methods, but is also well informed on other environmental remediation needs throughout the greater Denver area. Find out more today at radondenver.com.

Jan
2015

What is data mining, and what is it used for?

data miningData mining, otherwise known as data science, is not about extracting data as the name suggests. However, it is the process of creating meaning from that data. It is mostly used by big businesses, airlines and government entities as a way of streamlining data flow. It is being able to use the data in ways that could potentially affect major change in a company or infrastructure. Data science is the “art” of analyzing different types of data and interpreting that data into action steps or preventative measures within a business. It can also be a way of saving a company

Data mining has been used most notably to control air traffic for the military as well as consumer and commercials flights. Data science, these days, has also been integral in the internet world. It rules social media and online marketing. These companies thrive on the insight they get through data mining. Database driven websites cannot operate effectively without being able to juxtapose information in order to extract various types of information.

Data science has a pulse on the way that data flows and interacts. It can take information that it derives from one aspect of a company infrastructure and apply it somewhere else. Data science can help to seamlessly integrate your departments and help them to be able to communicate more effectively. Through data science, a company can see how each department interacts and how they affect each other logistically. By streamlining data flow between departments, you are creating a stronger infrastructure.

Data mining can be used to raise revenue, cut costs and maximize efficiency. By analyzing data from multiple perspectives, you can get a bird’s eye of your entire company. By hiring a data science consultant, you turn complex meaningless data into useful and invaluable information. If you are faced with a major business decision, use data mining to help you make it. By backing up your pros and cons list with tangible evidence, you can best determine what option is best for your company.

Data mining can help uncover any vulnerabilities in your data flow and increase the security of your infrastructure. Security breaches can cause a lot of damage and cost a lot of money to recover from. Investing in preventative measures is the best decision you could make for your company, especially if it deals with money transactions or sensitive information.

Data mining is only effective if used in the right way. Just generating data from various sources will not do anything for you in terms of growing your business. If not used correctly, it will just become a waste of time, money and expense. Hiring a data science consulting firm will ensure that your data is maximized in ways that save you money and boost your business.

Mosaic Data Science is well known in the industry for their success in verticals like airline traffic control, healthcare and telecommunications. They are experts with the knowledge to better explain to your what data mining is and what it can be used for.

Jan
2015

Learning about dental SEO

Most of the people out there in the wider public are not aware of what any kind of marketing SEO is, which in a way is showing that those people in the SEO field are doing their job. After all, the job of SEO writers and producers is to be able to create something that looks natural and blends in so that unless you are looking for it, you have no idea that it even exists. Right now all different types of companies and industries are utilizing SEO marketing in order to achieve a number of different goals.

Generally speaking, SEO writing and production of any kind is aimed at expanding the possibilities of any company in the online world. First of all, SEO writing is linked so that it can help more potential clients find your website. That is why many online marketing companies that are any good start with making sure that your company website is up to the high standards that it should be.

As I said, many different companies across a number of different industries are using this kind of system to help them find new business but let’s take the example of a dental company. If a dentist office is trying to use online marketing to expand their business and get the word out about their company they might either start with a general online marketing firm or possibly an industry specific dental marketing firm. That agency will probably look over their company website first thing and decide if it is ok already or if it needs some work. If it does need a bit of updating and changes, the dental marketing firm will probably have a professional dental website design specialist on hand to make all of the needed updates and changes quickly and easily so that they can move on. After that, they will probably start with the SEO writing so that they can get more and more people over to the dental firms website.

Dental SEOThe second important thing that dentals SEO writing can accomplish is to help up the likelihood that when someone uses their favorite search engine to look up good recommendations for a dental office in their particular city that your company name and website will pop up first or at least as close to the top as possible. After all, as anyone who has ever used a search engine before knows, it is incredibly unlikely that a user will go past the first few suggested options, much less to the second or third page so it is incredibly important that your dental company’s name comes up as close to the top as possible if you want any kind of new business. If your dental firm hires and dental marketing or dental SEO company to help promote your dental office, you should see much better results in regards to your new customers and how many of them have found your company name and information online.

Jan
2015

How to choose the best dentist for your needs

Choosing to go to the dentist can be a tough choice for some people. Choosing the right dentist for your needs can be an even tougher decision making process. There are many different types of dental offices that offer different things. There are dentists that specialize in family dentistry or pediatric dentistry. There are dental offices that specialize in cosmetic dentistry. There are dental offices that offer more holistic approaches to dental care. With all of the different options out there, it can be overwhelming to try and choose the best dentists for your dental needs. However, there are certain things to look for when it comes to choosing the right dentist for you. Here are some ways that can help you choose the best dentist for your needs. dental office

1. Find a dentist that takes your insurance. If you have dental insurance, then your first step to finding the right dental office for your needs is to find a list of dentists in your area that will accept your dental insurance. If you do not have dental insurance, then you can skip this step. However, if you do have dental insurance, then you want to make sure that your dental office accepts your dental insurance. Dentists can be expensive as well as the work that may need to be done to your teeth, so finding one that accepts your insurance is the first step in choosing the best dentist for your needs.

2. Read the reviews. It is also helpful when trying to find the best dentist for your needs to go online and read the reviews of several dental offices in your area. This can help you decide through the experiences of other people and other families.

3. Find the best one for your needs. If you are looking for a dentist for yourself then you will look for different things in the office than if you were looking for a family dentist. Whereas you can certainly see a family dentist if you are single, you will definitely want to seek out a family dentist or a pediatric dentist if you have a family.

4. Make sure they offer what you are looking for. If you have certain dental needs in mind when searching for a dental office, then make sure that the dental offices that you select offer what you need. For example, you may be seeking dental offices that specialize in cosmetic dentistry or teeth whitening. Or, you may be looking for a holistic dentist that specializes in more holistic dentistry methods. You may have a specific condition, such as halitosis, and want to find a dentist that specializes in treating the condition. Regardless of exactly what you are looking for, it is vital to make sure that the dental office offers what you are seeking out in dental work.

As you can see, there are many different ways to choose the best dentist for you or your family. It is important to seek out highly respected and professional dental practices so that you can be assured that you are getting all of your dental needs met.

Jan
2015

LED lighting: Rent or Buy?

No matter what the occasion, whether it is a fundraising event, a wedding, a corporate http://greaterthanentertainment.com meeting or just a good old fashioned concert or party, lighting is important. It sets the mood for the entire event. It can transform a plain, white walled space into a space with depth and texture. Lighting can make you feel energized, happy, or calm. It can encourage people to dance or draw their attention. No matter what kind of mood or direction or purpose there is for your event, the right lighting is quintessential to creating the right atmosphere for that event.

There are many choices available to you when you are deciding what kind of lighting to have at your event, but the most popular type for a professional look is obtained by renting LED lighting. LED lighting stands for Light Emitting Diodes. This type of lighting is cutting edge in it’s technology because the lights used put off almost no heat. The bulbs themselves are also capable of creating very saturated color shines in a variety of deep colors. The bulb types available in LED are red, green, and blue colored, but those three colors can able to be combined in different ways and in varying intensities in order to create an unlimited number of color possibilities so that no two events will ever look exactly the same.  LED lighting uses very little energy, and combined with their low heat emittion, they make an excellent product to be used in order or historic spaces where candles and high heat emitting bulbs are restricted.

The process of using LED lighting to strategically create the mood desired at your event is called uplighting. Essentially this is when LED lights are placed so that they shine from the ground up onto a wall or pillar, or even the ceiling. LED bulbs are available to be purchased and arranged by yourself, but many people choose to instead using an event rental company, such as Greater than Entertainment to rent the lights for an evening instead of purchasing them.  They do this for two reasons: it is more cost effective to rent the bulbs instead of buying them, and rentals companies like Greater than Entertainment not only provide the lights, but they also will do the labor of setting up your lighting according to your specifications as well as the breakdown at the end of the event. If you are looking for a more professional look, using an experienced event lighting professional is the way to go. They can even create a light show, so to speak, by changing your lighting look throughout the evening as the mood progresses.

LED lighting rentals are also a good idea because you do not have to worry about performing any maintenance on the lights if something were to malfunction or a light were to burn out – LED’s are designed to work for a longer time than regular bulbs, but if one were to burn out, you can leave the work of replacing it to the professionals!

Jan
2015

New Online Video Sharing has Unique Features

Now more than ever before the Internet has become the central focal point of how we interact with friends, how we do our shopping, and how we seek out entertainment. http://brain-slam.comThe Internet is replacing television and movies as the main source of pastime that people seek out in their free time, and online video sharing has become a huge part of that. We are a society that consumes and our desire to consume online videos is increasingly craving new and interesting things. This is why brain-slam is such a wonderful site as it helps cater to the constantly changing and increasing desire for high quality and entertaining or interesting online videos.

In addition to providing online videos for entertainment, Brain-Slam also has some great features and designs on its website that you will not find on any other video sharing sites out there.  These features include:

Their SocialIQ rating System.

The Social IQ system is what they use for their viewers to rate their videos and photos on their site. The great thing about this rating system and  is that it is not a 1 to 10 chart where one is bad and ten is great. Instead, brings slam has a completely unique system that allows you to rate something across one of five different categories. Those categories are Disturbed which would be considered as: “human behavior point in the BEST ways another must-see!” The next category you can select to write something as is Sick and Wrong otherwise known as “Stupidity is taking over not the most intelligent posts but definitely worth a look.”  Before category might be the one where you would read a video you did not much care for. This category is called Clunker, which is where you put videos that you think there is “not much to talk about with these post time is better spent in other categories.” Your fourth category is called Intense. You would consider something to be he intense if it has “amazing people, amazing places, amazing things you’ll want to check this out!” The final category of the brain same social IQ rating system is called-You guessed it- brain slam! This is where you would put the very best of the videos you watch on brain-slam whether it is “Intelligence, beauty or creativity. It is a definite must-see.”

Another great feature of Brain-slam is that it has themed categories you can use to filter out the videos down to only those that you want to see. So if you want to watch something that is funny or about sports for pets or something that is sad or perhaps something involving music or adrenaline… all of these things can be easily filtered so that you can browse only the videos in the categories that you are interested in at that time. You can also create favorite categories so that you can easily get back to the videos that you most enjoy watching and it also makes it easier to see when new videos in that genre have been added.

Jan
2015

Difference between FHA and Conventional loans

In any country, there are different organizations that offer loan facilities to the people. These organizations may be bank or other institutes, may be government or private institutions. May people are unable to borrow money from their friends, relatives and other family members so they go to the organizations for the sake of loan. It is up to the people to choose right organization to get the loan. You should check the rules, standards and terms of the organization in order to get the loan. If you can afford the loan with good package but high interest rates, you should go for that. Every person has its own priorities and set of requirements so choose the best organization whose requirements suit you the most.

FHA loan specifications

Federal Housing Administration is an institute that offers the FHA home loans to the less fortunate citizens. They encourage the lower and middle class people to get the money and have their own homes. They don’t have very strict rules to offer loans to the people because their main aim is to help the people rather than earning profits with the help of high interest rate. There are a few things that are really considered by the FHA institute. These things include the credit history of the customers, proof of employment of the customer, the address of the house and many others. Among all the financial status of the customers is really checked and verified before giving the loan. The interest rate of such loans is very low so that people can easily give the payment back and also get their own home on time.  The loan provided by FHA loan specification is offered to the people to have their homes only. They cannot use it for any other purpose.

Conventional loans

Just like the FHA loans, the conventional loans are not granted by the government to the people so the risk rate is very high with the conventional loans. The conventional loans are not primarily given to the people to have their homes only. They are given liberty to use this loan any where they want either to purchase their home or to invest the payment in any business. In conventional loans, the down payment charged is slightly higher as compared to the FHA loans. In order to get the loan, the customer should not only have a good credit history, but he should have a good source of income. Although the conventional loans providing institute has severe and strict rules, but if you get the loan from well known institute having a positive history in the market, then you would not get defeated, but even you will easily get the loan.

The difference between the FHA loan and conventional loan has been described only to inform people about different specifications of the loans and mortgages. It will help the people to choose best option for them. If you want to have your own home then you should go for FHA loan otherwise conventional loan is the best option for you.

 

 

 

Jan
2015

Celebrity endorsements and child marketing

Why do I choose one brand over another? Why do you? Does your choice or mine have to do with the quality of the product? Does it have to do with the respective price tags? Or are we most influenced by the person we’ve seen promoting the product? It’s true that all of these just-mentioned factors might come into play. Still, with the explosion of the internet had come an explosion in celebrity culture and the advent of the success of celebrity endorsement of products. And we are absolutely affected by the clothes we see our favorite celeb wearing or the toothpaste she’s using or the shampoo she washes her lovely locks in. By “we,” I mean adults, but children also have access to the world wide web, and so children also are being affected by what they see celebs doing, whether child celebrities, adult celebrities, and everywhere in between.

Like it or not, celebrities today are considered role models. Kids look up to them for their athletic skill, their beauty, their wealth. Kids see what they perceive as perfect lives of happiness and success and, unable to see the airbrushing of skin and lives has largely created this image of perfection, idolize. Kids, being more simple than adults in many ways, don’t need complex reasons why they should buy a particular brand. If they see their favorite actress or singer wearing and promoting the brand, that is reason enough in most cases to buy clothes of that brand.  Children are certainly highly influenced by celebrity endorsements, but why is that?

First of all, a face speaks volumes to children. A face is, in a sense, a voice. Familiar faces can communicate things to them: comfort, reassurance, success. Kids make a simple connection between the product and the famous face that is promoting it: Miley Cyrus likes that soft drink, and I like Miley Cyrus, so I like the soft drink too. Miley Cyrus is pretty and popular. She is thin and dresses well. If I drink the soft drink, I might be pretty and popular. I might be thin and well dressed.

Secondly, much of this celebrity marketing is more subtle than a direct sales approach. The audience–in this case kids–is targeted through movies, television shows, music performances. The child sees the actor, actress, or singer wearing a certain brand or style of clothing or drinking a certain soft drink, brushing with a certain toothpaste or driving a certain car and the child is affected, influenced to want to have, drink, wear what the celebrity has, drinks, wears.

Facebook too can move this relationship between child and celebrity in the same direction. Celebrities have Facebook pages and some kids–or at least adolescents–have Facebook access. The same goes for Twitter. Young people are able to follow their favorite celebrities, again, seeing what the celeb is doing and striving to emulate that behavior through the use of products.

Celebrity marketing to kids is effective. The FIMI Group can help celebrities to effectively market to all ages, kids included.

 

 

 

 

Jan
2015

THREE STEPS TO FAST BUILDING CONSTRUCTION

  1. Find out what the city asks for before you can start building. A huge error that is so often made is that the owner of a new plot of land will start to plan out what he wants to do with his location before he has even investigated what is allowed as far as construction in his city. One of the most complex steps in the construction process is obtaining all the permits needed for new construction. The difference in building code construction is can rage so drastically from one city to the next, that there are often times lawyers who work only within the codes of a specific city, specializing in the exact codes that the city enforces in that city. Even commercial remodeling jobs can call for special permits that can be difficult to get from the city and if the information needed is not worked out beforehand, a new construction job can get pushed back for months and even years. In general, building contractors have contacts with lawyers and other people involved in city planning who can help you better understand what is needed from you before and during the process. You should never waste time and money by consulting with a building designer before you have investigated city codes, as designers are rarely knowledgeable in this field, and will more than likely start to design anything that comes to their fancy without consideration for what is really possible. You can sit down with a building contractor and explain to him your general idea for your project, the contractor will be able to tell you right away what aspects of the project are reasonable and what aspects will need to be modified or deleted, if you want to move the project forward quickly. You can also call your city council and ask for a complete list of zoning and construction codes, or just check online as most cities have that information readily available in municipality websites.
  2. Find reliable commercial contractors to help you get underway. This step will probably be the most vital in the whole building process. You must have a solid and confident relationship with your building construction team if you want to have success in realizing your project. Aside from consumer reviews and online investigating, the best way to get set up with a commercial construction firm that will do an excellent job for you is to get out there and talk with other people in the industry that have recently completed a large project. You can see the quality of work that was done in person, as well as talk with your contact about how the work relationship was with their contractor. Some key points that you will want to cover will be issues like the successful completion of dates given and the level of professionalism demonstrated by the onsite work force during the construction process.
  3. Finally, keep in contact with your contractor during the construction phase and make your presence felt at the actual worksite. Jobs just tend to have better outcomes when the people involved in the project are in and around the area, making their presence felt and showing the building companies that they really do care about the work which is being done.
Jan
2015

Make the anniversary special with a trip to the jewelry store

After being married for so long it can become easier and easier to slip into the route of each other and become content in the relationship and in your lives together. This is something that happens to a lot of different coupes and is something that might be more difficult to avoid than some people would like. While it can be difficult, it is not impossibly by any chance, a lot of people figure out ways to keep their relationships lively and interesting well into their marriage.

One of the things that can help in more of a special occasion type of thing is to either for your anniversary o r maybe just any other date that you have, instead of going with the same old movie and going to the restaurant that you both like, be a little bit creative and do something special. Try to find a way to date your husband or wife. By this I mean instead of just saying well we spend time together all of the time because we are married, spend purposeful time together. Take the other person out on a date like you would if you were both in your twenties again and going out for your third date. Think of something wild, crazy and outside of what you would normally do. If you are celebrating some sort of big occasion such as your anniversary, make the whole experience a bit more memorable with some sort of gift that says I was thinking about you. It can be anything from a small trinket that reminds you of the other person all the way up to something beautiful from the jewelry store. How much you want to go into the gift whole kind of depends on your relationship and what kind of occasion you are celebrating but it is something nice to keep in mind for some of the more special occasions.

engagement ringIf you want to find some sort of in between gift at the jewelry store, something that is beautiful and special but not quite as high up there as say your wedding ring, usually the staff at your local jewelry store can show you around a bit and help you find something that is going to fit what you are looking for. A lot of the time when people come to the jewelry store for a gift for their partner, they are not even sure themselves what they are looking for but a little bit of help and expertise from the staff at the jewelry store who have done this a number of times and you should be ready to find something that will truly make both of you happy.

This is not something that you have to do all of the time but it can be an extra nice little thing to add to your special dates to remind your partner that no matter how long the two of you have been married, you still find them to be absolutely wonderful and you are still happy to spend your lives together.

 

Jan
2015

What is a facelift ?

In our never ending quest to maintain a vibrant and youthful appearance, we have scoured the earth for any tricks to push back the clock. For many the answer is a Denver face lift.  But, before you jump on the plastic surgery bandwagon there are a few things you should be aware of.  They are:

Who qualifies for Denver facelifts?

This type of procedure is recommended for those with extremely loos skin, deep lines, wrinkles and jowls. It is typically performed on people over the age of 35, when the affects of aging take effect.  That being said do not expect miracles.  You will not suddenly look like a 20 year old.

It is not for people who are looking to remove signs of aging from the upper eyelids .  For that you will need an eyelift.

How is it done?

It is done under general anesthesia and can take 2-3 hours to be completed.  It can however, a facelift can be done with tumescent  anesthesia without the side effects of general anesthesia.   The techniques of the actual procedure can vary it typical starts with an incision made along the earlobe near the hairline to conceal any signs of surgery. Then the skin is pulled back and speparated from the underlying tissue and muscle.  Then the skinni s pulled back and the excess is cut off.

The recovery time is harsh. I have heard it compared to the pain associated with going through a windshield during a car  accident.  So, a full facelift is not an easy surgery to recover from.

 

Jan
2015

With the Right Tablet Repair Company, Working for You, You will Save a Lot of Money.

tablet repairPortable technological devices have revolutionized the way countless different aspects of our society work, but, needless to say, they are not without their limitations, such as the fact that they are not indestructible, though they are far more shock-resistant than you may think.  On the bright side, if you do happen to drop a smartphone, iPad, or other device, there are a few key components that are likely to break, but the device, as a whole, is likely still functional and worth saving.  Plus, with the right smartphone and tablet repair company, working for you, you will save a lot of money, since you will not have to get a new device, or have it repaired by the manufacturer or a large retailer.  For truly speedy yet reliable tablet and cell phone repairs, for those in the D.C. area, ZAGG Phone Repair is definitely the place to go.  They get your device back to you, that very day, provided you bring it to one of their locations.  Otherwise, you can send it in and pay through their website, www.zaggphonerepair.com.

Having an efficient, expedited process, for dealing with cell phone repair is one of the biggest reasons ZAGG is so successful, at it.  Because of how these devices are designed, when they do undergo damage, it is usually confined to only specific parts, which can usually be removed and replaced, fairly easily and quickly, by a skilled technician.  Many that have gotten their devices repaired by manufacturers and major retailers, which deal primarily in new merchandise, can attest to the fact that it takes a very long time, to get the device back.  This is merely because it is not attended to very quickly, as these companies do not revolve around repairs, they revolve around selling new merchandise.  For that reason, they do not have a large number of skilled repair technicians, on hand, and certainly not enough to handle the large number of units they inevitably have to deal with, on a daily basis.  ZAGG does just the opposite, since their whole business is smartphone, tablet, and iPhone repair.  They have plenty of experienced technicians, so they can actually spend time focusing on each device, within the same day, it was dropped off.  Most superficial repairs are done within an hour to ninety minutes, as they keep all the parts they need, in the shop, at all times.

Apart from speed and price, which are obviously two of the main factors to consider, in such situations, there are some other benefits, to investing in tablet or iPad repair, rather than investing in a new device.  Convenience and practicality is one of them, as getting a new device takes awhile, and there is always the chance it will have features that annoy you, if you do not take the time to shop around, for one that is right for you.  One last advantage is the fact that it is far more environmentally conscientious to repair devices, than to replace them, as there are many very limited resources, which go into every portable computer device.

Dec
2014

Which Roof Repair Agent Should I Hire?

Renovating a house does not always come easily. Homeowners need to have a solid plan, including set budgets, ideas written down for the renovations and time expectations to have the work done successfully. Hiring contractors such as Roof Corp will be the ideal situation for any homeowner looking to renovate his or her home.

Begin with the Top and Bottom of the House

As the renovations commence, it is important to have a solid plan for the home. The first step will be to access both the foundation and roof of the home. The roof and the foundation stand as the core of your home and protect the family from any potential harm. Working on these two areas minimalizes the risk of potential damage to your newly renovated home.

Hire a roofer who will access and fix all damages to the roof. If you want new panels or a different roof structure, now is the time to implement that. Develop ideas and write them down to further consult with the roofer you hire. The more time you invest in developing ideas, the more likely your home’s roof will look immaculate and up to standard with your other renovations.

While you have a roofer working on your roof, have an inspector look at the ground and leveling of your home. As a homeowner, knowing whether your home has settled or not is important to maintaining the integrity of your structure. Occasionally settling can wreak havoc on the structure of your home in the years to come, forcing you to renovate your house a second time to accommodate the appearance of your home.

Begin Working with an Interior Designer

As your roof and foundation are being accessed and fixed, it is now time to consult with an interior designer. An interior designer will have your best interests in mind. They can help any homeowner arrange their home properly; giving them the vision they wanted for their home.

Asking for assistance from an interior designer does not show any signs of weakness. Many homeowners want to say they did the work all on their own, but seeking professional help will only enhance the image you want for your home.

An interior designer may suggest ideas that you would not have thought about and will bring the ambiance you want to your home. As your guests walk through your home, they will feel the warmness of your home and feel comfortable.

Work On Your Time Schedule

After working thoroughly on your designs, it will be time to instill the plan. Have a good timetable that consists of milestones. Whether you are renovating only a section of your home or the entire house, each milestone should consist of an accurate and reasonable time in which certain work is expected to be completed.

Roofing, paneling and designing will be the majority of the project, so keep that in mind as you move forward with your project. Keep your designs together and continue to strive for perfection and your home will reach your expectations.

Dec
2014

Pros about hospital pager systems

It just always seems like there is something going on, and for some reason it is always on the floor that you are never on.  Therefore you will have to run all the way to the next floor that you are being paged to in order to attend to the needs of the patient and the rest of the hospital staff.  There is one solution that a lot of people fail to realize that they could do in order to solve a lot of the problems that come about in a large hospital.

The best solution may lie in the hand of a hospital pager system.  This is something that could be so beneficial to help out with a lack of good communication.  The hospital pager system would be put into place in order to help everyone on each particular unit in the hospitals to know what is going on.  Communiation is one of the most important things that every hospital needs to have in place.  The hospital pager system would be a good way to let the nurses, doctors, social workers, or even any occupational therapists, or physical therapist, know exactly which patients room they need to attend to.

When it comes to a hospital pager system, there are some things that everyone should have in mind.  Aside from a hospital pager system being good for communication purposes, it is something that is very important for the employees to know how to work them.  The good news is that a hospital pager system is something that can be very beneficial due to the fact that it is very easy to know how to use them.  There are usually only a few different buttons on the hospital pagers.  There is a button that you can use to navigate up and down to read an entire message that is being paged out.  The other button that is on there is for the sound to come through the pager so that the employee who is carrying the pager around is able to get the page no matter where they are in the hospital.  The hospital pager system is supposed to be able to work throughout the entire hospital.

fire pagerThe hospital pager systems are very easy to use, they are good in improving communications barriers, as well as making sure that the patients are getting the appropriate care due to the help of the hospital pager system.  The good things about the hospital pagers systems is that the employees will all be able to have a good grip on which patients are theirs for the day and what they are going to have to do for that particular patient during their shift.  The patients will not be receiving care from the wrong nurse, doctor or any other hospital personnel if the hospital pager system is working the way that it should be working.  It is always a good thumb of practice to have the same nurses, doctors or other hospital personnel to tend to the same group of patients.  The reason for this is because they will have a better knowledge about the history of the patient.

Dec
2014

Tips for Hiring An Industrial Construction Company

If you’re ever in a position where you are put in charge of procuring parts for large industrial firms, it can seem like a very daunting task. Building large industrial sites for things like power plants, sewage plants, oil refineries, and other large industrial operations takes a lot of time and planning. These plants need materials which can withstand the industrial sized tasks that they much complete. They cannot function properly without well made, durable, reliable materials to ensure that the work gets done. If you are involved with planning a project site for an industrial company, the first step will be to find an industrial construction company to work with. Industrial construction companies are like other construction companies, except that they focus on creating building materials for large factories, power plants, and other large operations.

If you are beginning the process of seeking out an industrial construction company, there are a few things to keep in mind. First, the technology and engineering that goes into the fabrication of heavy duty materials for industrial use is staggering- for this reason, you will want to find a company that is leading the way in new technologies for industrial construction. Many leading industrial construction companies hold many awards for technological advancement. Do your research and find a company that has a reputation for being cutting edge and innovative. Second, it’s important that you find an industrial construction company that can meet all of your needs, not just some of them. You will want a firm that specializes in things like pipe fabrication, bolt torquing, maintenance, and shipping of industrial supplies. This is going to be very important, because once you get started on your building plans, you will not want to have to hire another company to fill in a missing piece. Many industrial construction company’s boast being a one-stop-shop for all of your needs. There is no need to hire a firm that can not make this guarantee.

If you are building a factory, it will be more than just walls and a roof. You also need to think about things like piping. Pipe fabrication is an important part of many industrial construction companies work load. When designing equipment for factories and other industrial plants, pipes much be very reliable and safe, leak proof, and designed to last a long time. Pipes are a part of industrial construction that are constantly evolving; engineers are generally hard at work behind the scenes creating piping which can last longer, while being easier to transport and lighter. Depending on the industry you work in, pipe fabrication can be a very important factor to take into account when looking for an industrial construction company. If, for example, you will have dangerous materials in your pipes, you may want a company that focuses on pipe fabrication for chemicals and other harmful products.

Choosing an industrial construction company is similar in many ways to a construction company for a home or small business, there is just a few additional things to think about. Do your research, take your time, and you will find an industrial constriction company which meets your needs.